In collaboration with Men and Underwear – The Shop

The trends in Europe for this season in underwear call for burgundy red, grey, blue and black (is this colour ever out of fashion?). September is a month of change and… buying new underwear! Despite the weather changing and getting slightly coοler we still prefer on this side of the world underwear that is low rise and sexy. Let’s see some pairs of underwear that are very popular in Europe this month: 

Barcode Berlin – Brief Arvid – Indigo White

The forts pair of underwear in our list is the retro styled called Arvid by Barcode Berlin in indigo blue with white details. Barcode Berlin got inspired by the classic y-fronts to make a revamped version of a classic brief, elevated with contemporary design accents. 

Walking Jack – Ash Briefs

The second pair comes from Walking Jack. The Greek brand created this classic, yet sexy, style in a beautiful grey mélange which it combined with a black waistband. Perfect to wear not just in Autumn but all year round and in pretty much every occasion.

Adam Smith – Shaped Pouch Briefs – Burgundy

A pair of briefs in burgundy red made from a soft and silky fabric by New York based brand Adam Smith is one more best selling item this season. Athletic style, contour pouch, contemporary, low rise silhouete. What’s not to love! 

AMU – Pure Thong – Black

One of the most sexy styles in the list must be this Pure Thong by Irish brand AMU. Made from a polyamide mix, this thong follows your body’s contours and fits like a glove. Thongs are becoming increasingly popular in Europe and this one is guaranteed to be among our best selling this season.

CODE 22 – Thrust Backless – Steel Blue

Last but not least of the list of our most popular styles this season is the Steel Blue backless brief/jock called Thrust by Spanish brand CODE 22. Incredibly comfortable, made from a modal and cotton mix, in a super sexy style with a brief’s front and an exposed back. 


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